• Local Works is an initiative created by The Working Assembly, a branding agency founded and based in New York City.

    Our goal is to help small and emerging businesses thrive in their communities by offering pro bono branding services to four independent businesses each year.

  • Local Works is an initiative created by The Working Assembly, a branding agency founded and based in New York City.

    Our goal is to help small and emerging businesses thrive in their communities by offering pro bono branding services to four independent businesses each year.

  • Due to rising real estate prices and rapid gentrification, mom and pop shops are now competing with large national brands. New York City's streetscape has transformed, visually and economically, and the unique experience of shopping in NYC is shifting.

  • Due to rising real estate prices and rapid gentrification, mom and pop shops are now competing with large national brands. New York City's streetscape has transformed, visually and economically, and the unique experience of shopping in NYC is shifting.

  • Seeking to directly impact the five boroughs, this initiative pairs The Working Assembly's creative expertise with unique local businesses to preserve and elevate the retail experience while attracting a discerning consumer who correlates purchasing decisions with branding and design.

  • Seeking to directly impact the five boroughs, this initiative pairs The Working Assembly's creative expertise with unique local businesses to preserve and elevate the retail experience while attracting a discerning consumer who correlates purchasing decisions with branding and design.

  • Brands we've worked with
    • Tache
    • Astoria
      Brewing

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